The median listing price in the Naples-Marco Island metro area was $677K in September 2026, down 1.9% from a year earlier (Realtor.com). 4,523 homes were listed for sale, down 14.5% year over year, with a median of 101 days on market. The metro area covers Collier County, with 387,681 residents and a median household income of $86,173 (U.S. Census Bureau, ACS 2019–2023).
Housing Market (September 2026)
| Median listing price | $677K | #2 of 28 |
|---|---|---|
| Listing price change (YoY) | -1.9% | |
| Active listings | 4,523 | #9 of 28 |
| Inventory change (YoY) | -14.5% | |
| Median days on market | 101 | |
| Listings with a price cut | 12.3% | |
| Listing price per sq ft | $383 | #3 of 28 |
Source: Realtor.com® Economic Research (realtor.com/research/data).
People and Affordability
| Population | 387,681 | #14 of 28 |
|---|---|---|
| Population growth (5 yr) | +6.5% | |
| Median household income | $86,173 | #1 of 28 |
| Median home value (owner-reported) | $487K | |
| Median gross rent | $1,752 | |
| Price-to-income ratio | 5.65× |
Source: U.S. Census Bureau, American Community Survey 2019–2023 5-year estimates.
Economy, Development and Banking
Totals across the 1 county in the metro area.
| Total employment (2025) | 172,466 | |
|---|---|---|
| Permitted housing units, YTD (through August 2026) | 2,472 | |
| Banks headquartered here | 0 |
Sources: U.S. Bureau of Labor Statistics (QCEW); U.S. Census Bureau Building Permits Survey; FDIC BankFind Suite.
Florida foreclosure rates
- 1 in 2,397 Florida housing units had a foreclosure filing in August 2026, the #3 highest state rate (4,278 filings).
- For the first half of 2026, Florida had the #1 state rate: 0.27% of housing units.
- Florida metros in the national top 10: Punta Gorda (#1), Lakeland (#2), Cape Coral (#6), Jacksonville (#8), Ocala (#10).
Source: ATTOM, foreclosure rates by state (August 2026, published September 18, 2026) and mid-year 2026 report. Updated monthly.
Counties in the Naples-Marco Island metro area
| County | Population | Median list price | YoY | Days on market |
|---|---|---|---|---|
| Collier County | 387,681 | $677K | -1.9% | 101 |
See the Naples-Marco Island area's Linton Global Market Score and Linton Global Value Gap against every Florida metro on the Market Map. Free to unlock.
See the Linton Global scores →How we calculate them: methodology.
Frequently Asked Questions
What is the median listing price in the Naples-Marco Island area?
$677K in September 2026, according to Realtor.com Economic Research, -1.9% versus a year earlier.
Which counties are in the Naples-Marco Island metro area?
Collier County, under the federal (OMB) core-based statistical area definition.
How affordable is the Naples-Marco Island area?
The ACS median home value is $487K against a median household income of $86,173, a price-to-income ratio of 5.65×.
Equal Housing Opportunity