The CMO builds the Linton Global brand in every market we enter, and makes sure banks, investors, owners and brokers know who we are and why to call us.
What You'll Do
- Own brand, positioning and messaging across all markets
- Lead content, the website and search visibility
- Plan campaigns for bank, investor, owner and broker audiences
- Launch marketing for each new state office
- Measure which channels produce real conversations and closed business
Your Week
- Weekly content and campaign review
- Monthly channel performance report
- A launch plan for each new market
How You're Measured
- Qualified leads by channel
- Leads that turn into appointments and closed deals
- Search visibility for priority markets
- New-market launches delivered on time
Your AI Partner: Content Desk + search and site analytics
The Content Desk drafts articles, social posts and market pieces to our standards, and search and site analytics show what's working. You set the strategy and the voice; the agent produces the volume.
What You Bring
- Senior marketing leadership experience, B2B or real estate preferred
- Strong command of content, search and digital channels
- Experience building a brand in new markets
- Comfortable working with AI tools and a CRM every day; organized, accurate and responsive