The Lead Generation Director owns where Georgia business comes from: bank and credit-union outreach, investor lists, events and campaigns.
What You'll Do
- Set lead targets by source and track them weekly
- Run outreach to banks, credit unions, investors and owners
- Plan events, webinars and campaigns with marketing
- Make sure every lead is assigned and worked
Your Week
- Weekly lead-source review
- Monthly campaign planning
- Event calendar management
How You're Measured
- New leads by source
- Lead-to-appointment conversion
- Cost and return of each campaign
Your AI Partner: Prospecting Desk + Content Desk
The Prospecting Desk builds ranked bank and credit-union lists from public data, and the Content Desk produces campaign material, so you focus on strategy and relationships.
What You Bring
- Lead generation or business development experience, B2B or real estate preferred
- Comfortable with targets, data and CRM reporting
- Comfortable working with AI tools and a CRM every day; organized, accurate and responsive